UI Design

Perfect Properties


Objective: Design the UI for a responsive web app that provides property buyers with information on properties of interest.

Role: Sole UI Designer

The persona and some specific design requirements were provided, including sign-in, a properties criteria section, search, and filtering; since much of the UX research for the project was already complete, my role was to focus on UI design, respecting these guidelines as well as the persona's needs.


Age: 42
Gender: Female
Education: Masters degree, Computer Science
Status: Married with 2 children



As she is new to real estate, she wants a tool that is easy to use and that will help her find the property she’s looking for.


Evolving the Design

For the initial low-fidelity wireframes, I had a basic idea of what I wanted the layout to look like. The landing page pretty much stayed the same: simple, and using familiar layout that most users are at ease with. The search listings and map screens have the most evolution; while fleshing out from mid-fidelity to high-fidelity, I realized that there was information missing to make the experience more efficient and in line with what the persona needed.

Landing Page

Search Listings

Map Page

Mood Board

Adhering to the project brief and my persona, I drew from a palette of blues and greens to represent elegance, calmness, and growth. The brown and blue-tinted black add depth and stability to the palette.

Style Guide

As the design evolved I further iterated on the colour palette, including a selection of tinted whites that could bridge the main brand colours with the brown and blue-tinted black. Icons were added some from templates and some I created to complement the delicate colour palette and feel of the app.

Mockups in Different Breakpoints

I expanded the design to accommodate multiple breakpoints, including tablet and desktop.

View the Mobile Prototype



All My Work